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"According to a highly influential analysis, we live in a "society of spectacle". Each situation has to be turned into a spectacle to be real - that is, interesting - to us."
Susan Sontag

"The people ....  long eagerly for just two things - bread and circuses." 

"I care nothing about the story, only how it is photographed and presented."
Joseph von Sternberg

"Show them something they haven't seen before, something they want to see, something that tells the story. Get your camera where the action is."
Rae Evans

"The ultimate irony is this: even when a story is derivative or trite or incomprehensible, even when it openly insults an audience's intelligence, there is one thing that, now more than ever, the public will respond to and throw their money at again and again: COOL SHOTS."
Fred Dekker

"A film is never really good unless the camera is an eye in the head of a poet."
Orson Welles

"I knew the process inside out from the descriptions. I could list every stage. But it was only when I saw the animation that I really got it."
Genetics student

"But who cares about story. It's the F/X, stupid. And, of course, the dollars."
John Sutherland

"The medium is the message."
Marshall McLuhan

"If you're not very careful I'll play this scene as you want it."
Claude Rains  

"Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."

"Why should people go out and pay to see bad films, when they can stay in and see bad television for nothing?" 
Sam Goldwyn

"As seen on TV"
Advertisers everywhere

"Seeing is believing."

Grapevine Communications Cambridge UK
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