"According to a highly influential analysis, we live in a "society of spectacle". Each situation has to be turned into a spectacle to be real - that is, interesting - to
"The people .... long eagerly for just two things - bread and circuses."
"I care nothing about the story, only how it is photographed and presented."
Joseph von Sternberg
"Show them something they haven't seen before, something they want to see, something that tells the story. Get your camera where the action is."
"The ultimate irony is this: even when a story is derivative or trite or incomprehensible, even when it openly insults
an audience's intelligence, there is one thing that, now more than ever, the public will respond to and throw their money at again and again: COOL SHOTS."
"A film is never really good unless the camera is an eye in the head of a poet."
"I knew the process inside out from the descriptions. I could list every stage. But it was only when I saw the animation that I really got it."
"But who cares about story. It's the F/X, stupid. And, of course, the dollars."
"The medium is the message."
"If you're not very careful I'll play this scene as you want it."
"Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
"Why should people go out and pay to see bad films, when they can stay in and see bad television for nothing?"
"As seen on TV"
"Seeing is believing."